Active Norfolk - Strategies
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The following strategies provide the clear direction of travel for our organisation as well as Sport England and HM Government in order to achieve positive impacts for all people through sport and physical activity.

2018 Impact Report

We published our 2018 impact report in February 2019. This document provides an overview of some of the key thematic areas of work that we've been undertaking since publication of the last impact report in late 2017.

These themes include: Localising our Approach, Tackling Inequalities in our Communities, Supporting Young People, Prevention and Management of Long Term Conditions, Advocating for Independence, Making an Impact, and Championing Integration and Innovation.

2017 Annual Impact Report

Active Norfolk published its first annual Impact Report in October 2017, just over a year on since it launched its 5-year strategy in June 2016.

Here you'll find highlights on key areas of work Active Norfolk has undertaken during that time, including key achievements, learnings to date, and what's on the horizon as we move forward.

Active Norfolk Strategy

On 21st June 2016, Active Norfolk launched its new five year strategy.

The strategy identifies how Active Norfolk will lead a collaborative approach to broadening and deepening the impact that sport and physical activity has on the lives of people in Norfolk.

Towards an Active Nation

On 19th May 2016, Sport England launched a new 5 year strategy, that sets out their plans to reduce inactivity. As well as continuing to support people who already play sport, there will be a much greater emphasis on groups who are typically much less active such as women, disabled people and those from lower socio-economic backgrounds.

The strategy will help deliver against the five health, social and economic outcomes set out in the Governments Sporting Future strategy.

Sporting Future: A New Strategy for an Active Nation

In December 2015 the government published their new strategy for an active nation. It sets a bold and ambitious direction for sport policy which has been widely welcomed. It looks beyond simple participation to how sport changes lives and becomes a force for social good. At its heart are five outcomes: physical wellbeing, mental wellbeing, individual development, social and community development and economic development.

Physical Activity Strategy for the WHO European Region 2016–2025

This physical activity strategy was prepared in the light of the existing voluntary global targets set out in the WHO Global action plan for the prevention and control of noncommunicable diseases 2013–2020, endorsed by the Sixty-sixth World Health Assembly in May 2013. The strategy focuses on physical activity as a leading factor
in health and well-being in the European Region, with particular attention to the burden of noncommunicable diseases associated with insufficient activity levels and sedentary behaviour. It aims to cover all forms of physical activity throughout the life-course.

Everybody Active, Every Day

Public Health England published a framework for national and local action to address the national inactivity epidemic in October 2014. The framework focuses on 4 key areas for action:

  • change the social norm to make physical activity the expectation
  • develop expertise and leadership within professionals and volunteers
  • create environments to support active lives
  • identify and up-scale successful programmes nationwide