Active Norfolk - Sport England
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Sport England is responsible for promoting and investing in sport, helping the government meet its sporting objectives in this country and distributing both Lottery and Exchequer funds to sport. Sport England's vision is to make England an active and successful sporting nation.

Since 1994, Sport England has invested some £2bn into sport in England. Its resources (both human and financial) are allocated in order to get people to:

  • Start – to improve the health of the nation, particularly for disadvantaged groups
  • Stay – through a thriving network of clubs, coaches and volunteers, and a commitment to equity
  • Succeed in sport – via an infrastructure capable of developing world class performers

Working through its Eastern regional office, in tandem with the regional sports boards, Sport England's knowledge base and expertise in sports development drives its work with:

  • Government
  • Local ities
  • Health professionals
  • National governing bodies
  • Teachers
  • The voluntary sector
  • The commercial sector

Sport England shares best practice, set standards, build partnerships and promote the benefits of sport, which include healthier living, social inclusion and crime prevention. It also continuously monitors the impact of its investment programmes, conducts ongoing research into participation levels, and manages the Sport England website which brings together information about activities, clubs, events and resources.

Sport England provides a range of data and research tools:

Active Lives Survey

The number of people playing sport and being physically active is tracked continuously through Active Lives – the largest survey of sport and active recreation ever carried out in Europe.

Since 2005/6, the findings have become a valuable resource for the sports sector. Results are released in June and December each year.

Active Lives provides information on the national picture of who is taking part in sport and how are they participating; the local picture of who plays sport and how often; and individual sports participation and physical activity levels.

The latest Active Lives Survey information is available at

Active People Interactive

The Active People Interactive tool is a unique and valuable resource to help unlock the potential of ALS data, allowing you to create your own tailored analysis to better understand:

  • who takes part in sport (demographics)
  • how they do so (volunteering, clubs etc.)
  • where (from the national picture down to local ity level)

Visit Active People Interactive to access the interactive tool.

Local Sport Profile Tool

The Local Sport Profile provides councils with a profile of up-to-date data for their local area, covering sports participation, facilities, health, economic and demographics, all in one place.

Updated annually, it is a vital tool for local ities and other partners working in community sport, which can be used to inform strategic planning and development of sporting opportunities and demonstrate the value of sport to other sectors e.g. Public Health and LEPs.

Click Local Sport Profile to download the tool.

Economic Value of Sport Tool

All local ities in England can now demonstrate how sport benefits their economy using our new Economic value of sport – local model.

The model produces area based (local ity, Active Partnership and local enterprise partnership) estimates on sports' contribution to the local economy in the form of business output (GVA) and jobs plus wider benefits like health. The model also allows you to refine some of the results by using local information you may have available. In addition you can begin to assess the impact of sport investments too – for example, what additional economic value is created as a result of an increase in participation in your area.

Register for the Economic Value of Sport Tool.